Before you Advertise, Ask

Who is My Customer?Does your business need more customers? Would you like to advertise?

Before you decide to put the ad in the newspaper or throw money on Facebook ads, stop and ask yourself. Do you know who your customer is? Who is your current customer and who is your IDEAL customer?

Knowing who your perfect customer is, how old he or she is, what kind of income he or she has, interests, places they hang out and social media platforms that they use is key to optimizing your marketing strategy and also selecting the right channel to advertise with. Where do you reach your ideal customer? What is their pain, or problem that you have a solution to? What do your customers need? What would be the the product or service that your customers would benefit the most from?

This blog post is quite short but has valuable questions that nobody but you and your customers can answer. Take a few minutes, get a sheet of paper or open a document on your laptop and brainstorm a little bit on “Who is my customer” and get to know them first. Let me know how it goes or if you have any questions. Your feedback is always valuable to me.


01 Relevant books or applications







Quote of the day




The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Peter Drucker, business management consultant